Wednesday, October 17, 2007
What ia an affiliate marketing? see the proper definition
Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet. It is a cooperative effort between merchants and an affiliate’s website. For many years now, affiliate marketing has proved to be a cost-efficient, measurable method of delivering long-tern results. It has become famous for Internet sites who are trying to make some extra or additional income for their site. Every day, people get interested to affiliate marketing and want to make money out of it. But in many cases, these new affiliates do not fully understand the affiliate world and make costly mistakes. In other words, affiliate marketing has often been misunderstood. One of the common misconceptions that are being associated about affiliate marketing is “selling”, though selling is an important activity of affiliate marketing and the central function of a business operation. Another is that affiliate marketing is commonly linked with “advertising”. While the importance of advertising in marketing a certain product is not to be underestimated, the fact of the matter is, advertising like selling, is merely a part of the many functions of marketing. In affiliate marketing, an affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. The said compensation may be made based on a certain value for each visit. The most attractive aspect of affiliate marketing from the merchant’s viewpoint is that no payment is due to an affiliate until results are appreciated. Affiliate marketing is typically being run by affiliate networks and this affiliate networks are composed of two functional bodies, the group affiliates and the group merchants. Each has their special function and role when it comes to affiliate marketing. The affiliate network acts as a third party between the merchant and the associated affiliates. The network provides the technology to deliver the merchant’s campaigns and offers. The affiliate network also collects commission fees from the merchant and then pays the affiliates which are part of the program. The merchant is any web site owner that wants or desires to take advantage of performance based marketing. The benefits to the merchant are many. First, the merchant maintains and operates the affiliate program. If it would be extracted, the merchant needs to do their part by researching interested affiliate websites to ensure that they are a good fit for that particular website. Finding a fit for their merchandise would be the key to more generated income. The merchant has access to markets and customers without him spending valuable time searching out. Banner ads on affiliate sites are not distracting to the site user. It might produce interest for that product and drive the consumer to the merchants’ website. It is also the merchant who decides how much he is willing to pay for each sale that results from a visitor sent from an affiliate. The affiliate or the affiliate marketer also sees a lot of benefits. The affiliate is a web site owner that promotes one or more merchants and their affiliate programs. Affiliate marketing can generate a full-time income for the affiliate. But this is not an easy task to accomplish. The affiliate needs to have a better understanding with the merchant what the commission will be, expected payment method and time involved in the contract. The affiliate has also the responsibility to stand for the merchandise their user based would be most interested in. For example, if the site has a user base of mainly stay-at-home mothers, then on-line job openings such as surveys would be a good match for them. This group would also appreciate direct links to children’s products and informational sites. Merchandisers often provide targeted, best-seller items and personal support to their affiliate. They often offer sales promotions that will benefit the merchandiser as well as the affiliate. Affiliate marketing is a great situation for both the marketer and the affiliate. If they would work together, they can be an advantage to both. Plus the fact that it seems to make sense, it is easy and inexpensive way to start, and you can be up and running within a few days. But there is one thing to consider, it is how to get traffic and make your offer different than all others.
Tuesday, October 16, 2007
pay per click programmes! here is the proper definition
Pay Per Click Definitions
Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.
The pay-per-click advertisements are usually displayed with the advertisement from the highest paying bidder in the top position.
Navigating the complex web of Internet marketing, publishers and marketers are often confronted with terms that seem foreign. This simple guide will assist marketers in navigating the Pay-Per-Click marketing model.
Bid - The amount that an advertiser is willing to pay for a click on a specific keyword.
Budget - The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.
Clickthrough Rate (CTR) - The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
Conversion Rate - The relationship between visitors to a web site and actions considered to be a "conversion", such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
Cost Per Click (CPC) - The cost or cost-equivalent paid per click-through to an advertiser's website.
Cost Per Thousand (CPM) - The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer's subsequent actions.
Delisting - The removal of a listing as a result of inaction or poor performance.
GeoTargetting - An advertisement targeted at a specific geographical region, area or location.
Impressions - The number of times an advertisement is viewed by web surfers.
Keywords - Search terms or phrases that are related to an advertisement or ad copy.
Landing Page - The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
Linking Text - The text that is contained within a link.
Pay Per Click (PPC) - Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.
Rank - How well a particular web page or web site is listed in a search engine or advertising results.
Return On Investment (ROI) - The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
Understanding the above terminology will help marketers navigate the pay-per-click advertising model, which has emerged on the Internet and become one of the leading advertising models in the online world.
About the Author:Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.
The pay-per-click advertisements are usually displayed with the advertisement from the highest paying bidder in the top position.
Navigating the complex web of Internet marketing, publishers and marketers are often confronted with terms that seem foreign. This simple guide will assist marketers in navigating the Pay-Per-Click marketing model.
Bid - The amount that an advertiser is willing to pay for a click on a specific keyword.
Budget - The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.
Clickthrough Rate (CTR) - The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
Conversion Rate - The relationship between visitors to a web site and actions considered to be a "conversion", such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
Cost Per Click (CPC) - The cost or cost-equivalent paid per click-through to an advertiser's website.
Cost Per Thousand (CPM) - The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer's subsequent actions.
Delisting - The removal of a listing as a result of inaction or poor performance.
GeoTargetting - An advertisement targeted at a specific geographical region, area or location.
Impressions - The number of times an advertisement is viewed by web surfers.
Keywords - Search terms or phrases that are related to an advertisement or ad copy.
Landing Page - The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
Linking Text - The text that is contained within a link.
Pay Per Click (PPC) - Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.
Rank - How well a particular web page or web site is listed in a search engine or advertising results.
Return On Investment (ROI) - The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
Understanding the above terminology will help marketers navigate the pay-per-click advertising model, which has emerged on the Internet and become one of the leading advertising models in the online world.
About the Author:Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
More ways of earning free money in india try this
Affiliate Alternative; Google Adsense
by Sharon Housley
The Rise and Fall of Affiliate ProgramsAffiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.
A Healthy Alternative or SupplementGoogle's Adsense program allows approved websites to dynamically serve Google's pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Google's spider parses the adserving website and serves ads that relate to the website's content. While the Google's Adsense program still has some issues, they are making efforts to improve it.
The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.
The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website's color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.
The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don't fit well into the overall website design. sample modified to match sites color scheme:http://www.hospital-software.com (scroll to the bottom)
Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.
sample of poorly targeted ads:http://www.real-estate-supply.com
Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.
sample of effective Adsense program:http://www.police-supplies.com (scroll to the bottom) http://www.small-business-software.net (scroll to the bottom)
Not that the Google Adsense program is not without its problems, as the reporting provided by Google is lacking. Google has only recently implemented channels as a way to track multiple sites that serve ads. The general reporting simply shows the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.
With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.
Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target the sites content.
Give it a TryImplementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.
About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net
by Sharon Housley
The Rise and Fall of Affiliate ProgramsAffiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.
A Healthy Alternative or SupplementGoogle's Adsense program allows approved websites to dynamically serve Google's pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Google's spider parses the adserving website and serves ads that relate to the website's content. While the Google's Adsense program still has some issues, they are making efforts to improve it.
The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.
The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website's color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.
The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don't fit well into the overall website design. sample modified to match sites color scheme:http://www.hospital-software.com (scroll to the bottom)
Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.
sample of poorly targeted ads:http://www.real-estate-supply.com
Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.
sample of effective Adsense program:http://www.police-supplies.com (scroll to the bottom) http://www.small-business-software.net (scroll to the bottom)
Not that the Google Adsense program is not without its problems, as the reporting provided by Google is lacking. Google has only recently implemented channels as a way to track multiple sites that serve ads. The general reporting simply shows the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.
With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.
Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target the sites content.
Give it a TryImplementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.
About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net
what women really want!
By Lata Tokhi (Founder, DCW)
The number of women doing business is going to amaze you. It is predicted that by the year 2007, 40% of all firms will be woman-owned.
What is it that drives women into business? A lot of things, probably. But a few commonly known are financial security, additional income, sense of achievement, productive accomplishments etc.
Once into business, Women part ways with their male counterparts. Their ways, their means and even their goals take a different path. They are
hardly interested in the usual clichés of 'Hardcore Business Tactics' like Professional Ethics, Business Etiquettes, Corporate-Wars and the stuff, if
stretched beyond a line.
A Woman in business cannot derive any satisfaction from stealing away business from a fellow business owner. Much less will be her satisfaction in drawing attention to her business by cold advertising or bad-mouthing a competitor.
Why so? Because this is NOT what a women wants from her business! This is not what she believes will help her business! If you are of the opinion that steady sales will put a business woman's mind to rest, you've got it wrong. Nor can a big, one-time deal do that. Some green bucks may bring temporary happiness and comfort, but definitely not what a woman seeks in order to keep her business going great guns.
Then, what is it that a woman wants? If not money, steady sales, exposure to public - WHAT ELSE? Here's the answer to this age-old stumper - Relationships!
It's Relationships, long-lasting business and semi-personal relationships that spell the success of a woman-owned business. It is only when she develops strong business relationships and a satisfactory level of networking, that she is assured of a good footing for her business. She is assured that these relationships will help her when nothing else is working for her business.
If you are a business woman, it is possible that you have still not realized what you exactly want. But, some more time, experience and meditation upon this subject will bring you to the same conclusion - that you are looking for Relationships! Relationships with your clients, fellow business owners and even competitors will be the strength your business will be based upon.
Start building relationships this very moment. Do an 'extra little thing' for your clients, know your competitors, mix-up with fellow business women. Some places to start are
http://www.dotcomwomen.com/forums
http://www.internetbasedmoms.com/bb
http://www.mothersworkathome.com/phpbb2
Keep in mind that WOMEN WANT RELATIONSHIPS! Network with other women, make your clients feel special, love your competitors and before you know, your business starts thriving on relationships.
The number of women doing business is going to amaze you. It is predicted that by the year 2007, 40% of all firms will be woman-owned.
What is it that drives women into business? A lot of things, probably. But a few commonly known are financial security, additional income, sense of achievement, productive accomplishments etc.
Once into business, Women part ways with their male counterparts. Their ways, their means and even their goals take a different path. They are
hardly interested in the usual clichés of 'Hardcore Business Tactics' like Professional Ethics, Business Etiquettes, Corporate-Wars and the stuff, if
stretched beyond a line.
A Woman in business cannot derive any satisfaction from stealing away business from a fellow business owner. Much less will be her satisfaction in drawing attention to her business by cold advertising or bad-mouthing a competitor.
Why so? Because this is NOT what a women wants from her business! This is not what she believes will help her business! If you are of the opinion that steady sales will put a business woman's mind to rest, you've got it wrong. Nor can a big, one-time deal do that. Some green bucks may bring temporary happiness and comfort, but definitely not what a woman seeks in order to keep her business going great guns.
Then, what is it that a woman wants? If not money, steady sales, exposure to public - WHAT ELSE? Here's the answer to this age-old stumper - Relationships!
It's Relationships, long-lasting business and semi-personal relationships that spell the success of a woman-owned business. It is only when she develops strong business relationships and a satisfactory level of networking, that she is assured of a good footing for her business. She is assured that these relationships will help her when nothing else is working for her business.
If you are a business woman, it is possible that you have still not realized what you exactly want. But, some more time, experience and meditation upon this subject will bring you to the same conclusion - that you are looking for Relationships! Relationships with your clients, fellow business owners and even competitors will be the strength your business will be based upon.
Start building relationships this very moment. Do an 'extra little thing' for your clients, know your competitors, mix-up with fellow business women. Some places to start are
http://www.dotcomwomen.com/forums
http://www.internetbasedmoms.com/bb
http://www.mothersworkathome.com/phpbb2
Keep in mind that WOMEN WANT RELATIONSHIPS! Network with other women, make your clients feel special, love your competitors and before you know, your business starts thriving on relationships.
Subscribe to:
Posts (Atom)